When your team does well, it’s good for business.
Let us help you create a culture that inspires success.
The Gap
Let’s face it. Your business – like many others – hasn’t reached its full potential. There’s a gap between what you want to happen and what is actually happening.
Does this story sound familiar?
If you have a strategic plan, it’s been months (maybe years!) since the file has been opened. Day after day, you’re distracted by pop-up problems. Meanwhile, your employees are great at their craft, but they struggle as managers. Or they cringe when you mention business development or tracking metrics—they already have their hands full serving existing clients. If you have a Go/No Go process, it’s loosely followed. You find yourself competing on price, losing money, losing employees, or losing out on projects your firm is more than capable of delivering.
Does this sound better?
Your firm has a strategic plan that serves as a dynamic playbook for behavior and outcomes. Every employee is committed to the company’s goals and understands how their role makes a difference. Your processes are optimized and aligned to the firm’s vision. Year after year, your team sets and achieves profitability targets. Price is no longer part of client conversations. Your company is the firm of choice for employees and clients alike. Your time is spent working on the business rather than in the business, helping it grow and thrive.
Strong brands are built from the inside out.
Architects. Engineers. Contractors. CRE Agents. Brokers. Lawyers. CPAs. If you’re a leader of a professional services firm, you know that your business is nothing without its people. And your people—not just graphics or words—shape your firm’s brand reputation. Together, the culture of your company, its structures and processes, and your employees’ individual strengths influence how your people engage with clients and prospects. Every day, every touchpoint matters.
Culture has a profound impact on organizational growth and outcomes.
$250k
Average loss to a company every time an employee departs
Your team wants to succeed. We can help.
For professional services firms, it’s not uncommon to spend your time and energies solving your clients’ problems. Your own challenges are put to the side for another day—one that never seems to arrive. In the meantime, every day that passes without action leaves you at greater risk for missing major business opportunities, diminishing client relationships or, even worse, losing your key people.
Led by Brandy Little, a CTI- and ORSC-trained coach and veteran marketing professional, Brand DNA Advisors represents some of the best practitioners in their respective trades—strategic planning, coaching and training, brand messaging, and business development. Our focused experts help you build a workplace where employees thrive and deliver remarkable client experiences, leading to improved market position and increased recognition.
Let’s close the gaps and write your future story.
Brand DNA Advisors helps firms build strong brands and cultures that inspire success using a dynamic, three-part sequence that evolves with your organization as it grows and changes.
Planning
Firms with strong brands are intentional. They have a purpose that is well-defined, easily understood, and infused across the organization through everything they create, say, and do. A purpose is bigger than a service offering—it gives people something to believe in, guides their behavior, and drives innovation.
Programming
To succeed, employees need appropriate infrastructure and support. Effective tools and systems—along with training, coaching and feedback—create fulfilling experiences for your people, leading to remarkable experiences for your clients.
Positioning
Planning and programming establish the foundation for an authentic, unique brand message. Clear and compelling marketing, communication, and business development strategies showcase the brand and drive results.
“The leaders who get the most out of their people are the leaders who care most about their people.”
Simon Sinek, Author & Leadership Expert
Still not sure?
It might feel like this is just one more task that you don’t have time to take on, but consider this:
- Is there ever a day when there isn’t a fire to put out?
- Are you losing money?
- Are you at risk of losing your people?
- How many opportunities have passed you by?
- When will your goals become the top priority?
Inaction always comes at a price.
