Growth doesn’t come from a single action.
We live in a world where change is constant, and businesses must continuously evolve to remain relevant. While many businesses merely react to change, there are others who seek its growth potential. Brand DNA Advisors delivers the essential elements for sustaining growth and success – enabling you and your team to adapt, evolve and thrive regardless of any challenges to come.
We can start wherever you most need us – understanding that each sequence in our service model is dependent on the other for creating a winning story for your brand that endures the test of time.
Planning
Firms with strong brands are intentional. They have a purpose that is well-defined, easily understood, and infused across the organization through everything they create, say, and do. A purpose is bigger than a service offering—it gives people something to believe in, guides their behavior, and drives innovation.
Discovery
- One-on-one interviews
- Online surveys
- Stakeholder audits
Benchmarking
- Financial
- Competitive
- Team health
Strategic Facilitation
- Brand visioning
- Short- and long-term strategies
- Scenario mapping
- Change initiatives
Programming
To succeed, employees need appropriate infrastructure and support. Effective tools and systems—along with training, coaching and feedback—create fulfilling experiences for your people, leading to remarkable experiences for your clients.
System Optimization
- Workflow evaluation
- Marketing resources analysis
Group Coaching
- Team formation
- Conflict resolution
- Change facilitation
- Creative process
- Democracy and collaboration
Team Modeling
- Strengths evaluation
- Job fit assessment
- Roles and responsibilities
- Diversity equity, inclusion & belonging strategies
Mentorship and Training
- Peer-to-peer mentoring
- Internal mentor programs
- Individual coaching
- Online learning
- In-person workshops
Positioning
Planning and programming establish the foundation for an authentic, unique brand message. Clear and compelling marketing, communication, and business development strategies showcase the brand and drive results.
Brand Positioning
- Core messaging
- Content development strategies
- Targeted collateral
Recruitment and Retention
- Employee communications
- Recruitment campaigns
Community Relations
- Strategic partnerships
- Philanthropy programs
- Community & social impact
“Businesses must recognize that an organization’s vitality and capacity for organic growth is inextricably tied to the everyday experiences of its employees.”
Jim Clifton, CEO, Gallup